Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web



Download eBook




Content Strategy for the Web Kristina Halvorson ebook
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
Format: pdf
Page: 135


Journalism needs more content strategists, particularly strategists with training or experience as a journalist. The content strategy has relatively the new type of the discipline in the digital marketing. Anderson, Margot Bloomstein, John F. Important voices in content strategy. How can you realize the value of content while planning for its long-term success? If you've been reading our blog at all in the last year you know that it starts with solid content strategy. Adding voices that matter beyond mine:. Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. But what does that really mean? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. She is the author of the seminal Content Strategy for the Web (2nd edition. Content Strategy for the Web download pdf. Content Strategy for the Web Kristina Halvorson ebook. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. No longer do people like visiting a retail store and checking out the goods that they want to purchase. This second edition retains all that was wonderful in the first book,. Shopping habits have changed over the last few years. Content Strategy for the Web by Kristina Halvorson. While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other. How do we build web places that actually meet human needs?